This statistic shows the results of a survey in which respondents from an English speaking female sample were asked about how often they purchase the same hair styling products in the United Kingdom (UK) in 2017. The highest percentage of respondents is concentrated in the mid-range level (3) of product loyalty at 36 percent. In contrast, only five percent of respondents say they always tend to acquire different hair styling products.
Female customers' opinions on hair styling product loyalty in the United Kingdom (UK) in 2017*
Characteristic
Share of respondents
I always use the same hair styling products product. (1)
18%
(2)
26%
(3)
36%
(4)
15%
I always try different hair styling products product. (5)
English speaking female population, respondents who use hair styling products at least once a month
Method of interview
Online survey
Supplementary notes
* The original question was formulated as follows: "[I always use the same hair styling products. | I always try different hair styling products.] Please position yourself in regards to the following statements."
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Statista. (June 1, 2017). Female customers' opinions on hair styling product loyalty in the United Kingdom (UK) in 2017* [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/717880/hair-styling-purchasing-product-loyalty-in-the-united-kingdom-uk/
Statista. "Female customers' opinions on hair styling product loyalty in the United Kingdom (UK) in 2017*." Chart. June 1, 2017. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/717880/hair-styling-purchasing-product-loyalty-in-the-united-kingdom-uk/
Statista. (2017). Female customers' opinions on hair styling product loyalty in the United Kingdom (UK) in 2017*. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/717880/hair-styling-purchasing-product-loyalty-in-the-united-kingdom-uk/
Statista. "Female Customers' Opinions on Hair Styling Product Loyalty in The United Kingdom (Uk) in 2017*." Statista, Statista Inc., 1 Jun 2017, https://www.statista.com/statistics/717880/hair-styling-purchasing-product-loyalty-in-the-united-kingdom-uk/
Statista, Female customers' opinions on hair styling product loyalty in the United Kingdom (UK) in 2017* Statista, https://www.statista.com/statistics/717880/hair-styling-purchasing-product-loyalty-in-the-united-kingdom-uk/ (last visited December 21, 2024)
Female customers' opinions on hair styling product loyalty in the United Kingdom (UK) in 2017* [Graph], Statista, June 1, 2017. [Online]. Available: https://www.statista.com/statistics/717880/hair-styling-purchasing-product-loyalty-in-the-united-kingdom-uk/
