The share of ad spends on mobile devices across India were expected to reach 78 percent of the total digital media expenditure by 2023. This share stood at 75 percent in 2021 indicating a strong growth in mobile ad spends in the country over the years. Notably, mobile ad expenditure overtook desktop in the digital media advertising in 2020 and continued to dominate the digital advertising segment in 2021.
Share of mobile in digital advertising spending in India from 2015 to 2021, with estimates until 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Dentsu Aegis Network. (January 31, 2022). Share of mobile in digital advertising spending in India from 2015 to 2021, with estimates until 2023 [Graph]. In Statista. Retrieved November 04, 2024, from https://www.statista.com/statistics/717717/mobile-share-digital-ad-spend-india/
Dentsu Aegis Network. "Share of mobile in digital advertising spending in India from 2015 to 2021, with estimates until 2023." Chart. January 31, 2022. Statista. Accessed November 04, 2024. https://www.statista.com/statistics/717717/mobile-share-digital-ad-spend-india/
Dentsu Aegis Network. (2022). Share of mobile in digital advertising spending in India from 2015 to 2021, with estimates until 2023. Statista. Statista Inc.. Accessed: November 04, 2024. https://www.statista.com/statistics/717717/mobile-share-digital-ad-spend-india/
Dentsu Aegis Network. "Share of Mobile in Digital Advertising Spending in India from 2015 to 2021, with Estimates until 2023." Statista, Statista Inc., 31 Jan 2022, https://www.statista.com/statistics/717717/mobile-share-digital-ad-spend-india/
Dentsu Aegis Network, Share of mobile in digital advertising spending in India from 2015 to 2021, with estimates until 2023 Statista, https://www.statista.com/statistics/717717/mobile-share-digital-ad-spend-india/ (last visited November 04, 2024)
Share of mobile in digital advertising spending in India from 2015 to 2021, with estimates until 2023 [Graph], Dentsu Aegis Network, January 31, 2022. [Online]. Available: https://www.statista.com/statistics/717717/mobile-share-digital-ad-spend-india/
