The share of ad spends on mobile devices across India were expected to reach 78 percent of the total digital media expenditure by 2023. This share stood at 75 percent in 2021 indicating a strong growth in mobile ad spends in the country over the years. Notably, mobile ad expenditure overtook desktop in the digital media advertising in 2020 and continued to dominate the digital advertising segment in 2021.
Share of mobile in digital advertising spending in India from 2015 to 2021, with estimates until 2023
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Dentsu Aegis Network. (January 31, 2022). Share of mobile in digital advertising spending in India from 2015 to 2021, with estimates until 2023 [Graph]. In Statista. Retrieved November 02, 2024, from https://www.statista.com/statistics/717717/mobile-share-digital-ad-spend-india/
Dentsu Aegis Network. "Share of mobile in digital advertising spending in India from 2015 to 2021, with estimates until 2023." Chart. January 31, 2022. Statista. Accessed November 02, 2024. https://www.statista.com/statistics/717717/mobile-share-digital-ad-spend-india/
Dentsu Aegis Network. (2022). Share of mobile in digital advertising spending in India from 2015 to 2021, with estimates until 2023. Statista. Statista Inc.. Accessed: November 02, 2024. https://www.statista.com/statistics/717717/mobile-share-digital-ad-spend-india/
Dentsu Aegis Network. "Share of Mobile in Digital Advertising Spending in India from 2015 to 2021, with Estimates until 2023." Statista, Statista Inc., 31 Jan 2022, https://www.statista.com/statistics/717717/mobile-share-digital-ad-spend-india/
Dentsu Aegis Network, Share of mobile in digital advertising spending in India from 2015 to 2021, with estimates until 2023 Statista, https://www.statista.com/statistics/717717/mobile-share-digital-ad-spend-india/ (last visited November 02, 2024)
Share of mobile in digital advertising spending in India from 2015 to 2021, with estimates until 2023 [Graph], Dentsu Aegis Network, January 31, 2022. [Online]. Available: https://www.statista.com/statistics/717717/mobile-share-digital-ad-spend-india/
