Italy: sources of inspiration for holiday planning 2017
This statistic shows the main sources of inspiration for planning of holiday travel among Italians aged 18 - 65 in 2017. According to the survey results, the majority of respondents (62 percent) stated that inspiration for holidays came from personal research, followed by Internet research (54 percent). Another popular source of planning were friends and family: one third of the interviewees declared to be inspired by their travel recommendations.
