This statistic shows the main sources of inspiration for planning of holiday travel among Italians aged 18 - 65 in 2017. According to the survey results, the majority of respondents (62 percent) stated that inspiration for holidays came from personal research, followed by Internet research (54 percent). Another popular source of planning were friends and family: one third of the interviewees declared to be inspired by their travel recommendations.
Sources of inspiration for holiday planning in Italy in 2017
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Coop Italia. (April 12, 2017). Sources of inspiration for holiday planning in Italy in 2017 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/717656/sources-of-inspiration-for-holiday-planning-italy/
Coop Italia. "Sources of inspiration for holiday planning in Italy in 2017." Chart. April 12, 2017. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/717656/sources-of-inspiration-for-holiday-planning-italy/
Coop Italia. (2017). Sources of inspiration for holiday planning in Italy in 2017. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/717656/sources-of-inspiration-for-holiday-planning-italy/
Coop Italia. "Sources of Inspiration for Holiday Planning in Italy in 2017." Statista, Statista Inc., 12 Apr 2017, https://www.statista.com/statistics/717656/sources-of-inspiration-for-holiday-planning-italy/
Coop Italia, Sources of inspiration for holiday planning in Italy in 2017 Statista, https://www.statista.com/statistics/717656/sources-of-inspiration-for-holiday-planning-italy/ (last visited July 22, 2024)
Sources of inspiration for holiday planning in Italy in 2017 [Graph], Coop Italia, April 12, 2017. [Online]. Available: https://www.statista.com/statistics/717656/sources-of-inspiration-for-holiday-planning-italy/