Italy: sources of inspiration for holiday planning 2017

Published by Statista Research Department, Dec 5, 2024
This statistic shows the main sources of inspiration for planning of holiday travel among Italians aged 18 - 65 in 2017. According to the survey results, the majority of respondents (62 percent) stated that inspiration for holidays came from personal research, followed by Internet research (54 percent). Another popular source of planning were friends and family: one third of the interviewees declared to be inspired by their travel recommendations.

Sources of inspiration for holiday planning in Italy in 2017

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Release date

April 2017

Region

Italy

Survey time period

2017

Number of respondents

1,000 respondents

Age group

18-65 years

Method of interview

Computer-assisted web interviews (CAWI)

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