Mexico: online ad effectiveness rate 2022

Published by
Julia Faria,
Aug 28, 2024
During an April 2022 survey fielded in Mexico, 12.8 percent of responding internet users who saw ads online stated that they had bought a product or a service online after seeing an online ad advertising it. In 2021, digital advertising spending in the North American country amounted to over 56 billion Mexican pesos.

Share of internet users who have bought a product or a service online after seeing an online ad in Mexico as of April 2022

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Sources

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Release date

July 2022

Region

Mexico

Survey time period

April 12 to 25, 2022

Number of respondents

1,430 respondents

Special properties

among internet users who see online ads

Method of interview

Telephone interview

Supplementary notes

Figure for "did not buy" calculated by Statista based on data provided by the source.

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Overview

6

Mexican ad market at a glance

4

Traditional media

5

Digital media

4

Marketers perspective

3

Consumer insights

6

Further related statistics

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Topics

Digital advertising in BrazilSocial media usage in BrazilAdvertising in BrazilAdvertising in MexicoMedia in Brazil
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