This statistic represents the results of a survey among online shoppers about the sources of offline information across India in 2016. The highest share of respondents among both current and new buyers, about 52 percent and 51 percent, respectively, listed recommendations from friends as one of their top information sources during the survey period.
Sources of offline information among current and new online buyers across India in 2016
According to the source, over 3,000 consumers were surveyed via personal interviews and as part of focus group discussions. The source does not mention a specific survey date.
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Google, & Kearney. (May 1, 2016). Sources of offline information among current and new online buyers across India in 2016 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/717491/offline-information-sources-among-e-buyers-india/
Google, und Kearney. "Sources of offline information among current and new online buyers across India in 2016." Chart. May 1, 2016. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/717491/offline-information-sources-among-e-buyers-india/
Google, Kearney. (2016). Sources of offline information among current and new online buyers across India in 2016. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/717491/offline-information-sources-among-e-buyers-india/
Google, and Kearney. "Sources of Offline Information among Current and New Online Buyers across India in 2016." Statista, Statista Inc., 1 May 2016, https://www.statista.com/statistics/717491/offline-information-sources-among-e-buyers-india/
Google & Kearney, Sources of offline information among current and new online buyers across India in 2016 Statista, https://www.statista.com/statistics/717491/offline-information-sources-among-e-buyers-india/ (last visited December 30, 2024)
Sources of offline information among current and new online buyers across India in 2016 [Graph], Google, & Kearney, May 1, 2016. [Online]. Available: https://www.statista.com/statistics/717491/offline-information-sources-among-e-buyers-india/
