This statistic shows the results of a survey on parallel media consumption by digital natives during television viewing in German- and French-speaking Switzerland in 2013. That year, 50 percent of respondents stated they surfed online on their mobile devices while watching television, and 42 percent chatted while doing so. Mobile internet user penetration in Switzerland is forecasted to reach roughly 84 percent by 2020.
Parallel media consumption by digital natives during television viewing in Switzerland in 2013
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Y&R (Switzerland). (September 23, 2013). Parallel media consumption by digital natives during television viewing in Switzerland in 2013 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/717451/media-consumption-digital-natives-during-television-viewing-switzerland/
Y&R (Switzerland). "Parallel media consumption by digital natives during television viewing in Switzerland in 2013." Chart. September 23, 2013. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/717451/media-consumption-digital-natives-during-television-viewing-switzerland/
Y&R (Switzerland). (2013). Parallel media consumption by digital natives during television viewing in Switzerland in 2013. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/717451/media-consumption-digital-natives-during-television-viewing-switzerland/
Y&R (Switzerland). "Parallel Media Consumption by Digital Natives during Television Viewing in Switzerland in 2013." Statista, Statista Inc., 23 Sep 2013, https://www.statista.com/statistics/717451/media-consumption-digital-natives-during-television-viewing-switzerland/
Y&R (Switzerland), Parallel media consumption by digital natives during television viewing in Switzerland in 2013 Statista, https://www.statista.com/statistics/717451/media-consumption-digital-natives-during-television-viewing-switzerland/ (last visited December 21, 2024)
Parallel media consumption by digital natives during television viewing in Switzerland in 2013 [Graph], Y&R (Switzerland), September 23, 2013. [Online]. Available: https://www.statista.com/statistics/717451/media-consumption-digital-natives-during-television-viewing-switzerland/
