This statistic represents the results of a survey among new and current online shoppers on the reasons for buying across India in 2016. Among current buyers, 56 responded that they shop online for discounts, while 52 percent of new buyers shopped for the same reason.
Reasons for online purchase among new and current buyers across India in 2016
According to the source, over 3,000 consumers were surveyed via personal interviews and as part of focus group discussions. The source does not mention a specific survey date.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Google, & Kearney. (May 1, 2016). Reasons for online purchase among new and current buyers across India in 2016 [Graph]. In Statista. Retrieved March 13, 2025, from https://www.statista.com/statistics/717431/reasons-for-shopping-online-among-new-and-current-buyers-india/
Google, und Kearney. "Reasons for online purchase among new and current buyers across India in 2016." Chart. May 1, 2016. Statista. Accessed March 13, 2025. https://www.statista.com/statistics/717431/reasons-for-shopping-online-among-new-and-current-buyers-india/
Google, Kearney. (2016). Reasons for online purchase among new and current buyers across India in 2016. Statista. Statista Inc.. Accessed: March 13, 2025. https://www.statista.com/statistics/717431/reasons-for-shopping-online-among-new-and-current-buyers-india/
Google, and Kearney. "Reasons for Online Purchase among New and Current Buyers across India in 2016." Statista, Statista Inc., 1 May 2016, https://www.statista.com/statistics/717431/reasons-for-shopping-online-among-new-and-current-buyers-india/
Google & Kearney, Reasons for online purchase among new and current buyers across India in 2016 Statista, https://www.statista.com/statistics/717431/reasons-for-shopping-online-among-new-and-current-buyers-india/ (last visited March 13, 2025)
Reasons for online purchase among new and current buyers across India in 2016 [Graph], Google, & Kearney, May 1, 2016. [Online]. Available: https://www.statista.com/statistics/717431/reasons-for-shopping-online-among-new-and-current-buyers-india/