The statistic presents a list of leading fitness wearable manufacturers in the United States in 2014, ranked by advertising spending on their devices. In the measured period, Fitbit was at the top of the list, having spent nearly 21.6 million U.S. dollars on advertising of its device.
Leading fitness wearable manufacturers in the United States in 2014, by advertising spending
(in 1,000 U.S. dollars)
Characteristic
Spending in thousand U.S. dollars
Fitbit
21,563
Garmin
18,774
Samsung
11,588
Nike
3,155
Google
3,077
Jaybird
1,857
Timex
1,747
Microsoft
779
LG
637
Qualcomm
286
Created with Highcharts 7.2.2Spending in thousand U.S. dollars21,56321,56318,77418,77411,58811,5883,1553,1553,0773,0771,8571,8571,7471,747779779637637286286FitbitGarminSamsungNikeGoogleJaybirdTimexMicrosoftLGQualcomm
05,00010,00015,00020,00025,000
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MobiHealthNews. (June 13, 2015). Leading fitness wearable manufacturers in the United States in 2014, by advertising spending (in 1,000 U.S. dollars) [Graph]. In Statista. Retrieved January 21, 2025, from https://www.statista.com/statistics/717394/wearables-ad-spend-usa/
MobiHealthNews. "Leading fitness wearable manufacturers in the United States in 2014, by advertising spending (in 1,000 U.S. dollars)." Chart. June 13, 2015. Statista. Accessed January 21, 2025. https://www.statista.com/statistics/717394/wearables-ad-spend-usa/
MobiHealthNews. (2015). Leading fitness wearable manufacturers in the United States in 2014, by advertising spending (in 1,000 U.S. dollars). Statista. Statista Inc.. Accessed: January 21, 2025. https://www.statista.com/statistics/717394/wearables-ad-spend-usa/
MobiHealthNews. "Leading Fitness Wearable Manufacturers in The United States in 2014, by Advertising Spending (in 1,000 U.S. Dollars)." Statista, Statista Inc., 13 Jun 2015, https://www.statista.com/statistics/717394/wearables-ad-spend-usa/
MobiHealthNews, Leading fitness wearable manufacturers in the United States in 2014, by advertising spending (in 1,000 U.S. dollars) Statista, https://www.statista.com/statistics/717394/wearables-ad-spend-usa/ (last visited January 21, 2025)
Leading fitness wearable manufacturers in the United States in 2014, by advertising spending (in 1,000 U.S. dollars) [Graph], MobiHealthNews, June 13, 2015. [Online]. Available: https://www.statista.com/statistics/717394/wearables-ad-spend-usa/
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