This statistic shows the purchase and research channels true-luxury consumers used to purchase luxury items worldwide in 2017. In that year, 39 percent of true-luxury consumers stated that they researched online and purchased their luxury items offline (ROPO).
Where have you bought and researched the last luxury item purchased*?
Characteristic
Share of respondents
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This question was phrased by the source as follows: "Where have you bought the last luxury item purchased? Where have you researched it?"
The data was provided by the BCG 2017 ad hoc study and consists of 12,000 luxury consumers respondents from 10 countries.
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Luxury Daily. (May 16, 2018). Where have you bought and researched the last luxury item purchased*? [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/717118/purchase-and-research-channels-for-luxury-items/
Luxury Daily. "Where have you bought and researched the last luxury item purchased*?." Chart. May 16, 2018. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/717118/purchase-and-research-channels-for-luxury-items/
Luxury Daily. (2018). Where have you bought and researched the last luxury item purchased*?. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/717118/purchase-and-research-channels-for-luxury-items/
Luxury Daily. "Where Have You Bought and Researched The Last Luxury Item Purchased*?." Statista, Statista Inc., 16 May 2018, https://www.statista.com/statistics/717118/purchase-and-research-channels-for-luxury-items/
Luxury Daily, Where have you bought and researched the last luxury item purchased*? Statista, https://www.statista.com/statistics/717118/purchase-and-research-channels-for-luxury-items/ (last visited August 24, 2024)
Where have you bought and researched the last luxury item purchased*? [Graph], Luxury Daily, May 16, 2018. [Online]. Available: https://www.statista.com/statistics/717118/purchase-and-research-channels-for-luxury-items/
