Valuable customization elements worldwide 2016, by category

Published by
Tugba Sabanoglu,
Nov 1, 2021
This statistic shows the elements of customization true-luxury consumers value the most worldwide in 2016. In that year, 57 percent of true-luxury consumers stated that they value bespoke products as elements of customization the most.

Which are the elements of customization that you value the most?

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Release date

February 2017

Region

Worldwide

Survey time period

2016

Special properties

Respondents considering each customization aspect relevant.

Supplementary notes

The data was provided by the BCG 2016 ad hoc study and consists of 12,000 luxury consumers respondents from 10 countries.
Multiple answers were possible, up to three.

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