Most in-demand digital original series in Mexico 2021

Published by
A. Guttmann,
Mar 17, 2023
Throughout 2021, Disney+'s show "WandaVision" was the most popular digital series in Mexico, with demand 19 times higher than the average for the Mexican market. "The Mandalorian" (also on Disney+) and "Cobra Kai" (on Netflix) followed with demands 16.5 and 10.3 times higher than the average. The number of video-on-demand (VOD) subscriptions in Mexico in 2021 was estimated at about 17 million.

Most in-demand digital original series in Mexico in 2021

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Source

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Release date

February 2022

Region

Mexico

Survey time period

January to December 2021

Supplementary notes

The source adds the following information: "The total audience demand being expressed for a title, within a market. Audience demand reflects the desire, engagement and viewership, weighted by importance; so a stream/download is a higher expression of demand than a 'like'/comment. In this dataset we are comparing the demand that exists for each series in this market, against the average TV show. A difference of 1x represents the market average and 10x means a series is ten times more in demand than the average TV show in this market."

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Topics

Subscription video-on-demand in Latin AmericaNetflix in Latin AmericaAdvertising in Latin AmericaInternet usage in Latin AmericaPay TV in Latin America
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