Conditioner and hair mask price sensitivity in female customers UK 2017

Published by
Alexander Kunst,
Sep 3, 2019
This statistic shows the results of a survey in which respondents from an English speaking female sample were asked about how influential pricing is regarding their choice of conditioner and hair masks in the United Kingdom (UK) in 2017. The highest percentage of respondents is concentrated in the mid-range level of sensitivity at 34 percent. In contrast, only four percent say conditioner and hair masks have be as cheap as possible.

Women's opinions on amount spent on hair conditioner and masks in the United Kingdom (UK) in 2017*

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Release date

June 2017

Region

United Kingdom

Survey time period

May 18th to 29th 2017

Number of respondents

273 respondents

Age group

18 years and older

Special properties

English speaking female population, respondents who use conditioner and hair masks at least once a month

Method of interview

Online survey

Supplementary notes

* The original question was formulated as follows: "[When it comes to conditioner and hair masks, money is not an issue. | For me, conditioner and hair masks has to be a cheap as possible.] Please position yourself in regards to the following statements."

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