Women's conditioner and hair mask selection criteria in the United Kingdom (UK) 2017
This statistic shows the results of a survey in which respondents from an English speaking female sample were asked about the criteria they base their conditioner and hair mask selection on in the United Kingdom (UK) in 2017. A majority of 50 percent of respondents' main criteria on which they base their decision is quality, followed by brand with 40 percent. In contrast, only four percent of respondents base their conditioner purchasing decisions on organic or eco-friendliness claims.
