This statistic shows the results of a survey in which respondents from an English speaking female sample were asked how often they rely on brands they have already tried and tested or try new shampoo brands in the United Kingdom (UK) in 2017. The highest percentage of respondents is concentrated in the highest level of brand loyalty. In contrast, only seven percent of the respondents say brands do not matter when it comes to shampoo.
Female customers' opinions on trying new shampoo brands in the United Kingdom in 2017*
English speaking female population, respondents who use shampoo at least once a month.
Method of interview
Online survey
Supplementary notes
* The original question was formulated as follows: "[I only buy shampoo brands that I trust. When it comes to shampoo, brands do not matter to me.] Please position yourself in regards to the following statements."
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Statista. (June 1, 2017). Female customers' opinions on trying new shampoo brands in the United Kingdom in 2017* [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/716511/woman-s-willingness-to-try-shampoo-brands-in-the-united-kingdom-uk/
Statista. "Female customers' opinions on trying new shampoo brands in the United Kingdom in 2017*." Chart. June 1, 2017. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/716511/woman-s-willingness-to-try-shampoo-brands-in-the-united-kingdom-uk/
Statista. (2017). Female customers' opinions on trying new shampoo brands in the United Kingdom in 2017*. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/716511/woman-s-willingness-to-try-shampoo-brands-in-the-united-kingdom-uk/
Statista. "Female Customers' Opinions on Trying New Shampoo Brands in The United Kingdom in 2017*." Statista, Statista Inc., 1 Jun 2017, https://www.statista.com/statistics/716511/woman-s-willingness-to-try-shampoo-brands-in-the-united-kingdom-uk/
Statista, Female customers' opinions on trying new shampoo brands in the United Kingdom in 2017* Statista, https://www.statista.com/statistics/716511/woman-s-willingness-to-try-shampoo-brands-in-the-united-kingdom-uk/ (last visited December 18, 2024)
Female customers' opinions on trying new shampoo brands in the United Kingdom in 2017* [Graph], Statista, June 1, 2017. [Online]. Available: https://www.statista.com/statistics/716511/woman-s-willingness-to-try-shampoo-brands-in-the-united-kingdom-uk/
