This statistic shows the results of a survey in which respondents from an English speaking female sample were asked how often they rely on their tried and tested shampoo products or try new shampoo trends in the United Kingdom (UK) in 2017. The highest percentage of respondents is concentrated in the mid-range level of relying on what they already know. In contrast, only nine percent of the respondents say they like trying different shampoo trends.
Female customers' opinions on trying new shampoo products in the United Kingdom in 2017*
English speaking female population, respondents who use shampoo at least once a month
Method of interview
Online survey
Supplementary notes
* The original question was formulated as follows: "[When it comes to shampoo, I only rely on what I have tried and tested. | I like to try new shampoo trends.] Please position yourself in regards to the following statements."
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Statista. (June 1, 2017). Female customers' opinions on trying new shampoo products in the United Kingdom in 2017* [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/716423/women-s-willingness-to-try-shampoo-products-in-the-united-kingdom-uk/
Statista. "Female customers' opinions on trying new shampoo products in the United Kingdom in 2017*." Chart. June 1, 2017. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/716423/women-s-willingness-to-try-shampoo-products-in-the-united-kingdom-uk/
Statista. (2017). Female customers' opinions on trying new shampoo products in the United Kingdom in 2017*. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/716423/women-s-willingness-to-try-shampoo-products-in-the-united-kingdom-uk/
Statista. "Female Customers' Opinions on Trying New Shampoo Products in The United Kingdom in 2017*." Statista, Statista Inc., 1 Jun 2017, https://www.statista.com/statistics/716423/women-s-willingness-to-try-shampoo-products-in-the-united-kingdom-uk/
Statista, Female customers' opinions on trying new shampoo products in the United Kingdom in 2017* Statista, https://www.statista.com/statistics/716423/women-s-willingness-to-try-shampoo-products-in-the-united-kingdom-uk/ (last visited December 21, 2024)
Female customers' opinions on trying new shampoo products in the United Kingdom in 2017* [Graph], Statista, June 1, 2017. [Online]. Available: https://www.statista.com/statistics/716423/women-s-willingness-to-try-shampoo-products-in-the-united-kingdom-uk/
