Shampoo price sensitivity in female customers in the United Kingdom (UK) in 2017

Published by
Alexander Kunst,
Sep 3, 2019
This statistic shows the results of a survey in which respondents from an English speaking female sample were asked about how relevant or influential pricing is regarding their choice of shampoo in the United Kingdom (UK) in 2017. The highest percentage of respondents is concentrated in the mid-range level of pricing, whereas only seven percent say shampoo should be as cheap as possible.

Women's opinions on amount spent on shampoo in the United Kingdom (UK) in 2017*

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Release date

June 2017

Region

United Kingdom

Survey time period

May 18th to 29th 2017

Number of respondents

960 respondents

Age group

18 years and older

Special properties

English speaking female population, respondents who use shampoo at least once a month

Method of interview

Online survey

Supplementary notes

* The original question was formulated as follows: "[When it comes to shampoo, money is not an issue. | For me, shampoo has to be a cheap as possible.] Please position yourself in regards to the following statements."

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