This statistic shows the frequency of use of fragrances (perfumes, eau de toilette) among consumers in the United States as of May 2017, by gender. During the survey, 41 percent of responding female U.S. consumers reported using fragrances every day.
Frequency of use of fragrances (perfume, eau de toilette) among consumers in the United States as of May 2017, by gender
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Frequency of use of fragrances (perfume, eau de toilette) among consumers in the United States as of May 2017, by gender
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Users of personal care and responsible for the purchase of personal care products for the household
Method of interview
Online survey
Supplementary notes
This question was phrased by the source as follows: "How often do you personally use fragrances (perfume, eau de toilette)?"
Percentage points not equal to 100 percent are probably due to rounding.
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Statista Survey. (June 1, 2017). Frequency of use of fragrances (perfume, eau de toilette) among consumers in the United States as of May 2017, by gender [Graph]. In Statista. Retrieved April 25, 2025, from https://www.statista.com/statistics/716374/fragrances-frequency-of-use-by-gender/
Statista Survey. "Frequency of use of fragrances (perfume, eau de toilette) among consumers in the United States as of May 2017, by gender." Chart. June 1, 2017. Statista. Accessed April 25, 2025. https://www.statista.com/statistics/716374/fragrances-frequency-of-use-by-gender/
Statista Survey. (2017). Frequency of use of fragrances (perfume, eau de toilette) among consumers in the United States as of May 2017, by gender. Statista. Statista Inc.. Accessed: April 25, 2025. https://www.statista.com/statistics/716374/fragrances-frequency-of-use-by-gender/
Statista Survey. "Frequency of Use of Fragrances (Perfume, Eau De Toilette) among Consumers in The United States as of May 2017, by Gender." Statista, Statista Inc., 1 Jun 2017, https://www.statista.com/statistics/716374/fragrances-frequency-of-use-by-gender/
Statista Survey, Frequency of use of fragrances (perfume, eau de toilette) among consumers in the United States as of May 2017, by gender Statista, https://www.statista.com/statistics/716374/fragrances-frequency-of-use-by-gender/ (last visited April 25, 2025)
Frequency of use of fragrances (perfume, eau de toilette) among consumers in the United States as of May 2017, by gender [Graph], Statista Survey, June 1, 2017. [Online]. Available: https://www.statista.com/statistics/716374/fragrances-frequency-of-use-by-gender/
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