This statistic shows the likelihood of consumer loyalty to smartphone manufacturers in the United States in 2017 according to a Statista survey. Overall, 56 percent of respondents said that the smartphone they had used before their current one was also from the same manufacturer.
Before owning your current smartphone, have you owned a phone from the same manufacturer?
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Share of respondents
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Original question: Before this smartphone, did you have one from the same manufacturer? If you have more than one smartphone, think about the one you use most often.
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Statista Survey. (April 3, 2017). Before owning your current smartphone, have you owned a phone from the same manufacturer? [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/716086/smartphone-brand-loyalty-in-us/
Statista Survey. "Before owning your current smartphone, have you owned a phone from the same manufacturer?." Chart. April 3, 2017. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/716086/smartphone-brand-loyalty-in-us/
Statista Survey. (2017). Before owning your current smartphone, have you owned a phone from the same manufacturer?. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/716086/smartphone-brand-loyalty-in-us/
Statista Survey. "Before Owning Your Current Smartphone, Have You Owned a Phone from The Same Manufacturer?." Statista, Statista Inc., 3 Apr 2017, https://www.statista.com/statistics/716086/smartphone-brand-loyalty-in-us/
Statista Survey, Before owning your current smartphone, have you owned a phone from the same manufacturer? Statista, https://www.statista.com/statistics/716086/smartphone-brand-loyalty-in-us/ (last visited August 25, 2024)
Before owning your current smartphone, have you owned a phone from the same manufacturer? [Graph], Statista Survey, April 3, 2017. [Online]. Available: https://www.statista.com/statistics/716086/smartphone-brand-loyalty-in-us/