Finland: daily media usage by type| Statista

People in Finland spent approximately eight hours a day using media in 2018. Of this, 30 percent was spent on watching linear, online, and paid television, making it the most used form of media. The second most used media was online and broadcast radio at 18 percent, followed by social media at 12 percent. Print and digital magazines accounted for just three percent of Finns' media usage.

Distribution of daily time spent using media in Finland in 2018, by type of media

Characteristic	Share of time spent with media per day (7 h 57 mins)
Linear, online, and paid television	30%
Online and broadcast radio	18%
Social media	12%
Print and digital newspapers	11%
Other internet usage	5%
Music streaming services	5%
Paid streaming or vide-on-demand services	5%
Literature	5%
Video services	5%
Print and digital magazines	3%
Movies*	1%

0%10%20%30%2.5%5%7.5%12.5%15%17.5%22.5%25%27.5%32.5%35%

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Release date

2018

More information

Region

Finland

Survey time period

January to June 2018

Number of respondents

10,072 respondents

Age group

15-74 years

Supplementary notes

This statistic is based on results showing that respondents spent 7 hours and 57 minutes using media daily. The source did not provide the original wording of the question posed during the survey.

* In a movie theatre.

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