People in Finland spent approximately eight hours a day using media in 2018. Of this, 30 percent was spent on watching linear, online, and paid television, making it the most used form of media. The second most used media was online and broadcast radio at 18 percent, followed by social media at 12 percent. Print and digital magazines accounted for just three percent of Finns' media usage.
Distribution of daily time spent using media in Finland in 2018, by type of media
Characteristic
Share of time spent with media per day (7 h 57 mins)
This statistic is based on results showing that respondents spent 7 hours and 57 minutes using media daily. The source did not provide the original wording of the question posed during the survey.
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Kantar TNS Finland. (October 12, 2018). Distribution of daily time spent using media in Finland in 2018, by type of media [Graph]. In Statista. Retrieved March 11, 2025, from https://www.statista.com/statistics/715886/survey-on-share-of-time-spent-per-day-with-selected-media-in-finland/
Kantar TNS Finland. "Distribution of daily time spent using media in Finland in 2018, by type of media." Chart. October 12, 2018. Statista. Accessed March 11, 2025. https://www.statista.com/statistics/715886/survey-on-share-of-time-spent-per-day-with-selected-media-in-finland/
Kantar TNS Finland. (2018). Distribution of daily time spent using media in Finland in 2018, by type of media. Statista. Statista Inc.. Accessed: March 11, 2025. https://www.statista.com/statistics/715886/survey-on-share-of-time-spent-per-day-with-selected-media-in-finland/
Kantar TNS Finland. "Distribution of Daily Time Spent Using Media in Finland in 2018, by Type of Media." Statista, Statista Inc., 12 Oct 2018, https://www.statista.com/statistics/715886/survey-on-share-of-time-spent-per-day-with-selected-media-in-finland/
Kantar TNS Finland, Distribution of daily time spent using media in Finland in 2018, by type of media Statista, https://www.statista.com/statistics/715886/survey-on-share-of-time-spent-per-day-with-selected-media-in-finland/ (last visited March 11, 2025)
Distribution of daily time spent using media in Finland in 2018, by type of media [Graph], Kantar TNS Finland, October 12, 2018. [Online]. Available: https://www.statista.com/statistics/715886/survey-on-share-of-time-spent-per-day-with-selected-media-in-finland/
