This graph shows the results of a survey of Lidl customers in Germany regarding their favorite beer brands in 2021. That year, roughly 11.5 percent of consumers who shopped at Lidl six months prior to the survey stated that they drank Krombacher in the last four weeks. Among the population, around 10.3 percent responded the same way. The base for the survey was the German-speaking population aged 14 years and older.
Leading beer brands among Lidl customers compared to the population in Germany in 2021
Consumed in the last four weeks; German-speaking population
Method of interview
Computer-assisted personal interviews (CAPI)
Supplementary notes
In the context of the survey, Lidl customers were defined as people who shopped at Lidl six months prior to the survey. Information on total sample: 2020: 23,138 respondents, projection to 70.60 million people.
Information on the target group "Lidl customers": 12,558 repondents, projection to 37.58 million people.
Further information on methodology available here and in the report.
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VuMA. (November 17, 2021). Leading beer brands among Lidl customers compared to the population in Germany in 2021 [Graph]. In Statista. Retrieved December 12, 2024, from https://www.statista.com/statistics/715868/lidl-customers-favorite-beer-brands-germany/
VuMA. "Leading beer brands among Lidl customers compared to the population in Germany in 2021." Chart. November 17, 2021. Statista. Accessed December 12, 2024. https://www.statista.com/statistics/715868/lidl-customers-favorite-beer-brands-germany/
VuMA. (2021). Leading beer brands among Lidl customers compared to the population in Germany in 2021. Statista. Statista Inc.. Accessed: December 12, 2024. https://www.statista.com/statistics/715868/lidl-customers-favorite-beer-brands-germany/
VuMA. "Leading Beer Brands among Lidl Customers Compared to The Population in Germany in 2021." Statista, Statista Inc., 17 Nov 2021, https://www.statista.com/statistics/715868/lidl-customers-favorite-beer-brands-germany/
VuMA, Leading beer brands among Lidl customers compared to the population in Germany in 2021 Statista, https://www.statista.com/statistics/715868/lidl-customers-favorite-beer-brands-germany/ (last visited December 12, 2024)
Leading beer brands among Lidl customers compared to the population in Germany in 2021 [Graph], VuMA, November 17, 2021. [Online]. Available: https://www.statista.com/statistics/715868/lidl-customers-favorite-beer-brands-germany/
