Favorite jam and preserve brands among Lidl customers Germany 2020

Leading sweet bread spread, jam and preserve brands among Lidl customers compared to the population in Germany in 2020

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Release date

November 2020

Region

Germany

Survey time period

2020

Age group

14 years and older

Special properties

Consumed in the last four weeks; German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

In the context of the survey, Lidl customers were defined as people who shopped at Lidl six months prior to the survey.

Information on population:
Information on total sample:
2020:23,138 respondents, projection to 70.60 million people.

Information on the target group "Lidl customers":
12,558 respondents, projection to 37.58 million people.

Further information on methodology available here and the report.

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