In 2020, receiving an end of fixed term tariff notice from their energy supplier was the main reason prompting British consumers to switch suppliers or compare tariffs, mentioned by 44 percent of survey respondents. A notice of price increase was the second leading reason, engaging 30 percent of respondents.
Reasons for consumers comparing energy suppliers or tariffs in the last 12 months in Great Britain in 2020
Characteristic
Share of respondents
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Number of respondents only includes consumers who switched gas or electricity supplier or tariff, or compared suppliers or tariffs in the past 12 months
Method of interview
Computer-assisted web interviews (CAWI)
Supplementary notes
This question was phrased by the source as follows: "And thinking about the last time you switched supplier/switched tariff/compared energy deals what were the main reasons that caused you to do that?"
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Ofgem. (April 21, 2021). Reasons for consumers comparing energy suppliers or tariffs in the last 12 months in Great Britain in 2020 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/715731/comparing-supplier-consumer-reasons-uk-gb/
Ofgem. "Reasons for consumers comparing energy suppliers or tariffs in the last 12 months in Great Britain in 2020." Chart. April 21, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/715731/comparing-supplier-consumer-reasons-uk-gb/
Ofgem. (2021). Reasons for consumers comparing energy suppliers or tariffs in the last 12 months in Great Britain in 2020. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/715731/comparing-supplier-consumer-reasons-uk-gb/
Ofgem. "Reasons for Consumers Comparing Energy Suppliers or Tariffs in The Last 12 Months in Great Britain in 2020." Statista, Statista Inc., 21 Apr 2021, https://www.statista.com/statistics/715731/comparing-supplier-consumer-reasons-uk-gb/
Ofgem, Reasons for consumers comparing energy suppliers or tariffs in the last 12 months in Great Britain in 2020 Statista, https://www.statista.com/statistics/715731/comparing-supplier-consumer-reasons-uk-gb/ (last visited July 22, 2024)
Reasons for consumers comparing energy suppliers or tariffs in the last 12 months in Great Britain in 2020 [Graph], Ofgem, April 21, 2021. [Online]. Available: https://www.statista.com/statistics/715731/comparing-supplier-consumer-reasons-uk-gb/
