This statistic shows consumers' motivation for switching, changing tariff or comparing energy suppliers in Great Britain (GB) in 2018. It shows that the vast majority of consumers named saving money to be a motivation for switching, with 87 percent of the respondents saying so. Nine percent wanted to get better customer service.
Consumers' motivation for switching energy suppliers in Great Britain (GB) in 2018
*Base consists of all consumers who switched supplier, changed tariff with an existing supplier, compared tariff with other suppliers or compared tariff with existing supplier in past 12 months.
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Ofgem, & GfK. (October 11, 2018). Consumers' motivation for switching energy suppliers in Great Britain (GB) in 2018 [Graph]. In Statista. Retrieved November 04, 2024, from https://www.statista.com/statistics/715699/switching-supplier-tariff-motivation-uk-gb/
Ofgem, und GfK. "Consumers' motivation for switching energy suppliers in Great Britain (GB) in 2018." Chart. October 11, 2018. Statista. Accessed November 04, 2024. https://www.statista.com/statistics/715699/switching-supplier-tariff-motivation-uk-gb/
Ofgem, GfK. (2018). Consumers' motivation for switching energy suppliers in Great Britain (GB) in 2018. Statista. Statista Inc.. Accessed: November 04, 2024. https://www.statista.com/statistics/715699/switching-supplier-tariff-motivation-uk-gb/
Ofgem, and GfK. "Consumers' Motivation for Switching Energy Suppliers in Great Britain (Gb) in 2018." Statista, Statista Inc., 11 Oct 2018, https://www.statista.com/statistics/715699/switching-supplier-tariff-motivation-uk-gb/
Ofgem & GfK, Consumers' motivation for switching energy suppliers in Great Britain (GB) in 2018 Statista, https://www.statista.com/statistics/715699/switching-supplier-tariff-motivation-uk-gb/ (last visited November 04, 2024)
Consumers' motivation for switching energy suppliers in Great Britain (GB) in 2018 [Graph], Ofgem, & GfK, October 11, 2018. [Online]. Available: https://www.statista.com/statistics/715699/switching-supplier-tariff-motivation-uk-gb/
