This statistic shows consumers' motivation for switching, changing tariff or comparing energy suppliers in Great Britain (GB) in 2018. It shows that the vast majority of consumers named saving money to be a motivation for switching, with 87 percent of the respondents saying so. Nine percent wanted to get better customer service.
Consumers' motivation for switching energy suppliers in Great Britain (GB) in 2018
Characteristic
Save money
Avoiding price rise
Get better customer service
Wanted a fixed term/fixed price deal
Wanted a dual fuel package
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*Base consists of all consumers who switched supplier, changed tariff with an existing supplier, compared tariff with other suppliers or compared tariff with existing supplier in past 12 months.
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Ofgem, & GfK. (October 11, 2018). Consumers' motivation for switching energy suppliers in Great Britain (GB) in 2018 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/715699/switching-supplier-tariff-motivation-uk-gb/
Ofgem, und GfK. "Consumers' motivation for switching energy suppliers in Great Britain (GB) in 2018." Chart. October 11, 2018. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/715699/switching-supplier-tariff-motivation-uk-gb/
Ofgem, GfK. (2018). Consumers' motivation for switching energy suppliers in Great Britain (GB) in 2018. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/715699/switching-supplier-tariff-motivation-uk-gb/
Ofgem, and GfK. "Consumers' Motivation for Switching Energy Suppliers in Great Britain (Gb) in 2018." Statista, Statista Inc., 11 Oct 2018, https://www.statista.com/statistics/715699/switching-supplier-tariff-motivation-uk-gb/
Ofgem & GfK, Consumers' motivation for switching energy suppliers in Great Britain (GB) in 2018 Statista, https://www.statista.com/statistics/715699/switching-supplier-tariff-motivation-uk-gb/ (last visited July 22, 2024)
Consumers' motivation for switching energy suppliers in Great Britain (GB) in 2018 [Graph], Ofgem, & GfK, October 11, 2018. [Online]. Available: https://www.statista.com/statistics/715699/switching-supplier-tariff-motivation-uk-gb/