Consumer awareness of shampoo brands in the United Kingdom (UK) in 2017
This statistic shows the results of a survey in which respondents from an English-speaking female sample were asked which shampoo brands they know, at least by name, in the United Kingdom (UK) in 2017. A majority of 83 percent of respondents knew Head & Shoulders, followed by Herbal Essences and Tresemmé with 81 percent each. In contrast, only four percent have heard of Biolage by matrix and a further one percent have never heard of any of the brands mentioned.