Lidl customers on brand vs. price when buying chocolate Germany 2021

Published by Statista Research Department, Oct 8, 2024
This data show the results of a survey among Lidl customers in Germany on their opinions regarding attention to brand vs. price when buying chocolate in 2021. That year, around 48.9 percent of consumers who shopped at Lidl six months prior to the survey stated they paid more attention to the brand than the price. Among the population, roughly 52.6 percent responded the same way. The base for the survey was the German-speaking population aged 14 years and older.

Share of Lidl customers based on attention to brand or price when buying chocolate compared to the population in Germany in 2021

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

November 2021

Region

Germany

Survey time period

2021

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

In the context of the survey, Lidl customers were defined as people who shopped at Lidl six months prior to the survey.

Information on population:
Base: German-speaking population 14 years of age and older.

Information on total sample:
2020:23,138 respondents, projection to 70.60 million people.

Information on the target group "Lidl customers":
12,558 respondents, projection to 37.58 million people.

Further information on methodology available here and in the report.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Lidl customers in Germany "

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Lidl customers in Germany

Demographics

8

Consumer attitudes

6

Brand and price awareness

5

Brand rankings

8

Further related statistics

12

Further Content: You might find this interesting as well

Statistics

Topics

Lidl customers in GermanySupermarkets in the United Kingdom (UK)Supermarkets in the NetherlandsSupermarkets in Spain
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.