This graph shows the results of a survey of Lidl customers in Germany on their opinions regarding attention to brand vs. price when buying deep-frozen food in 2021. That year, roughly 32.4 percent of consumers who shopped at Lidl six months prior to the survey stated they paid more attention to the brand than the price. Among the population, around 36.3 percent responded the same way. The base for the survey was the German-speaking population aged 14 years and older.
Share of Lidl customers based on attention to brand or price when buying deep-frozen food compared to the population in Germany in 2021
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VuMA. (November 17, 2021). Share of Lidl customers based on attention to brand or price when buying deep-frozen food compared to the population in Germany in 2021 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/715265/lidl-customers-brand-vs-price-deep-frozen-food-germany/
VuMA. "Share of Lidl customers based on attention to brand or price when buying deep-frozen food compared to the population in Germany in 2021." Chart. November 17, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/715265/lidl-customers-brand-vs-price-deep-frozen-food-germany/
VuMA. (2021). Share of Lidl customers based on attention to brand or price when buying deep-frozen food compared to the population in Germany in 2021. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/715265/lidl-customers-brand-vs-price-deep-frozen-food-germany/
VuMA. "Share of Lidl Customers Based on Attention to Brand or Price When Buying Deep-frozen Food Compared to The Population in Germany in 2021." Statista, Statista Inc., 17 Nov 2021, https://www.statista.com/statistics/715265/lidl-customers-brand-vs-price-deep-frozen-food-germany/
VuMA, Share of Lidl customers based on attention to brand or price when buying deep-frozen food compared to the population in Germany in 2021 Statista, https://www.statista.com/statistics/715265/lidl-customers-brand-vs-price-deep-frozen-food-germany/ (last visited December 22, 2024)
Share of Lidl customers based on attention to brand or price when buying deep-frozen food compared to the population in Germany in 2021 [Graph], VuMA, November 17, 2021. [Online]. Available: https://www.statista.com/statistics/715265/lidl-customers-brand-vs-price-deep-frozen-food-germany/
