This graph shows the results of a survey among Lidl customers in Germany on their opinions regarding attention to brand vs. price when buying salty snacks such as chips in 2021. That year, roughly 35.2 percent of consumers who shopped at Lidl six months prior to the survey stated they paid more attention to the brand than the price. Among the population, around 38.4 percent responded the same way. The base for the survey was the German-speaking population aged 14 years and older.
Share of Lidl customers based on attention to brand or price when buying salty snacks such as chips compared to the population in Germany in 2021
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VuMA. (November 17, 2021). Share of Lidl customers based on attention to brand or price when buying salty snacks such as chips compared to the population in Germany in 2021 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/715257/lidl-customers-brand-vs-price-snacks-germany/
VuMA. "Share of Lidl customers based on attention to brand or price when buying salty snacks such as chips compared to the population in Germany in 2021." Chart. November 17, 2021. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/715257/lidl-customers-brand-vs-price-snacks-germany/
VuMA. (2021). Share of Lidl customers based on attention to brand or price when buying salty snacks such as chips compared to the population in Germany in 2021. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/715257/lidl-customers-brand-vs-price-snacks-germany/
VuMA. "Share of Lidl Customers Based on Attention to Brand or Price When Buying Salty Snacks Such as Chips Compared to The Population in Germany in 2021." Statista, Statista Inc., 17 Nov 2021, https://www.statista.com/statistics/715257/lidl-customers-brand-vs-price-snacks-germany/
VuMA, Share of Lidl customers based on attention to brand or price when buying salty snacks such as chips compared to the population in Germany in 2021 Statista, https://www.statista.com/statistics/715257/lidl-customers-brand-vs-price-snacks-germany/ (last visited November 21, 2024)
Share of Lidl customers based on attention to brand or price when buying salty snacks such as chips compared to the population in Germany in 2021 [Graph], VuMA, November 17, 2021. [Online]. Available: https://www.statista.com/statistics/715257/lidl-customers-brand-vs-price-snacks-germany/
