This graph presents the results of a survey of Lidl customers in Germany on their opinions regarding good food and drink in 2021. That year, roughly 28.1 percent of consumers who shopped at Lidl six months prior to the survey completely agreed with the statement "Good food and drink play a big role in my life". Among the population, around 26.6 percent responded the same way. The base for the survey was the German-speaking population aged 14 years and older.
Share of Lidl customers compared to the population based on agreement with the statement "Good food and drink play a big role in my life" in Germany in 2021
In the context of the survey, Lidl customers were defined as people who shopped at Lidl six months prior to the survey. Information on total sample: 2020:23,138 respondents, projection to 70.63 million people.
Information on the target group "Lidl customers": 12,558 respondents, projection to 37.58 million people.
Further information on methodology available here and in the report.
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VuMA. (November 17, 2021). Share of Lidl customers compared to the population based on agreement with the statement "Good food and drink play a big role in my life" in Germany in 2021 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/715249/lidl-customers-meaning-of-good-food-and-drink-germany/
VuMA. "Share of Lidl customers compared to the population based on agreement with the statement "Good food and drink play a big role in my life" in Germany in 2021." Chart. November 17, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/715249/lidl-customers-meaning-of-good-food-and-drink-germany/
VuMA. (2021). Share of Lidl customers compared to the population based on agreement with the statement "Good food and drink play a big role in my life" in Germany in 2021. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/715249/lidl-customers-meaning-of-good-food-and-drink-germany/
VuMA. "Share of Lidl Customers Compared to The Population Based on Agreement with The Statement "Good Food and Drink Play a Big Role in My Life" in Germany in 2021." Statista, Statista Inc., 17 Nov 2021, https://www.statista.com/statistics/715249/lidl-customers-meaning-of-good-food-and-drink-germany/
VuMA, Share of Lidl customers compared to the population based on agreement with the statement "Good food and drink play a big role in my life" in Germany in 2021 Statista, https://www.statista.com/statistics/715249/lidl-customers-meaning-of-good-food-and-drink-germany/ (last visited December 22, 2024)
Share of Lidl customers compared to the population based on agreement with the statement "Good food and drink play a big role in my life" in Germany in 2021 [Graph], VuMA, November 17, 2021. [Online]. Available: https://www.statista.com/statistics/715249/lidl-customers-meaning-of-good-food-and-drink-germany/
