This statistic shows the share of selected major companies using product features designed for digital user experience in Norway in 2020, by type of feature. In that year, mobile-optimized website was used the most, according to 100 percent of companies. 38 percent of the surveyed companies also promoted special campaigns on their website, whereas product reviews occurred more seldom.
Share of major companies using product features designed for digital user experience in Norway in 2020, by type of feature
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Share of major companies using product features designed for digital user experience in Norway in 2020, by type of feature
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75 prominent Norwegian companies from nine different industries*
Supplementary notes
* The source adds the following information:
"The following selection criteria have been used to identify the companies to include in the study:
• Significant turnover
• Decision-making mainly in Norway
• No more than one brand in the same in the same industry per company"
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BearingPoint. (March 3, 2021). Share of major companies using product features designed for digital user experience in Norway in 2020, by type of feature [Graph]. In Statista. Retrieved May 10, 2025, from https://www.statista.com/statistics/715131/share-of-selected-major-companies-using-e-commerce-product-features-in-norway-by-feature/
BearingPoint. "Share of major companies using product features designed for digital user experience in Norway in 2020, by type of feature." Chart. March 3, 2021. Statista. Accessed May 10, 2025. https://www.statista.com/statistics/715131/share-of-selected-major-companies-using-e-commerce-product-features-in-norway-by-feature/
BearingPoint. (2021). Share of major companies using product features designed for digital user experience in Norway in 2020, by type of feature. Statista. Statista Inc.. Accessed: May 10, 2025. https://www.statista.com/statistics/715131/share-of-selected-major-companies-using-e-commerce-product-features-in-norway-by-feature/
BearingPoint. "Share of Major Companies Using Product Features Designed for Digital User Experience in Norway in 2020, by Type of Feature." Statista, Statista Inc., 3 Mar 2021, https://www.statista.com/statistics/715131/share-of-selected-major-companies-using-e-commerce-product-features-in-norway-by-feature/
BearingPoint, Share of major companies using product features designed for digital user experience in Norway in 2020, by type of feature Statista, https://www.statista.com/statistics/715131/share-of-selected-major-companies-using-e-commerce-product-features-in-norway-by-feature/ (last visited May 10, 2025)
Share of major companies using product features designed for digital user experience in Norway in 2020, by type of feature [Graph], BearingPoint, March 3, 2021. [Online]. Available: https://www.statista.com/statistics/715131/share-of-selected-major-companies-using-e-commerce-product-features-in-norway-by-feature/
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