Among leading Swedish companies surveyed in 2020, 31 percent stated they used affiliate marketing and 34 percent said they used pay-per-click. Retargeted advertising was applied in 28percent of responding companies.
Usage of selected digital marketing channels among companies from Sweden as of October 2020
The source adds the following information:
"The following selection criteria have been used to identify the companies to include in the study:
• Significant turnover
• Decision-making mainly in Sweden
• No more than one brand in the same in the same industry per company"
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BearingPoint. (January 25, 2021). Usage of selected digital marketing channels among companies from Sweden as of October 2020 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/715020/share-of-selected-major-companies-using-digital-advertising-in-sweden-by-ad-form/
BearingPoint. "Usage of selected digital marketing channels among companies from Sweden as of October 2020." Chart. January 25, 2021. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/715020/share-of-selected-major-companies-using-digital-advertising-in-sweden-by-ad-form/
BearingPoint. (2021). Usage of selected digital marketing channels among companies from Sweden as of October 2020. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/715020/share-of-selected-major-companies-using-digital-advertising-in-sweden-by-ad-form/
BearingPoint. "Usage of Selected Digital Marketing Channels among Companies from Sweden as of October 2020." Statista, Statista Inc., 25 Jan 2021, https://www.statista.com/statistics/715020/share-of-selected-major-companies-using-digital-advertising-in-sweden-by-ad-form/
BearingPoint, Usage of selected digital marketing channels among companies from Sweden as of October 2020 Statista, https://www.statista.com/statistics/715020/share-of-selected-major-companies-using-digital-advertising-in-sweden-by-ad-form/ (last visited December 23, 2024)
Usage of selected digital marketing channels among companies from Sweden as of October 2020 [Graph], BearingPoint, January 25, 2021. [Online]. Available: https://www.statista.com/statistics/715020/share-of-selected-major-companies-using-digital-advertising-in-sweden-by-ad-form/
