UK: exposure to online dating site and app advertising 2017, by sexual orientation

Published by
Alexander Kunst,
Dec 20, 2019
This statistic illustrates the findings of a survey on the exposure to online dating site and app advertisements exposure in the United Kingdom (UK) in June 2017, by sexual orientation. During the survey period, it was found that the largest share of respondents across all surveyed groups reported that their had seen advertisements for Match.com. Ranked second was Eharmony. Furthermore, it could be seen the there existed a considerable gap between the leading two dating sites and the remaining ones.

Share of individuals who were exposed to online dating site and app ads in the United Kingdom (UK) in June 2017, by sexual orientation*

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Source

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Release date

June 2017

Region

United Kingdom

Survey time period

9th to 11th of May 2017

Number of respondents

894 respondents

Age group

18 years and older

Special properties

who know at least one dating app or website by name.

Method of interview

Online survey

Supplementary notes

* This question was phrased by the source as follows:
For which of the following dating websites and apps have you seen advertisements?"

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