Postpay customers made up the vast majority of EE Mobile’s customer base in 2018, with approximately 17.6 million subscribers on this form of contract. The company also had 5.55 prepay customers, and 3.69 million customers under mobile virtual network operators. As of March 2018, the company provided a service for 29.56 million mobile accounts.
Post-paid plans increasing in popularity
National figures reveal that EE is not the only company to see an increase in the number of customers choosing post-paid mobile plans. In 2010, 47 percent of the 84.7 million mobile subscribers in the United Kingdom, chose to go on a post-paid contract. By 2018, this figure skyrocketed to 72 percent of the nation’s 92.07 million subscribers.
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BT. (May 21, 2018). Number of EE mobile customers in the United Kingdom (UK) in March 2018, by type of customer (in 1,000s) [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/714732/bt-group-number-of-ee-mobile-customers-by-type/
BT. "Number of EE mobile customers in the United Kingdom (UK) in March 2018, by type of customer (in 1,000s)." Chart. May 21, 2018. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/714732/bt-group-number-of-ee-mobile-customers-by-type/
BT. (2018). Number of EE mobile customers in the United Kingdom (UK) in March 2018, by type of customer (in 1,000s). Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/714732/bt-group-number-of-ee-mobile-customers-by-type/
BT. "Number of Ee Mobile Customers in The United Kingdom (Uk) in March 2018, by Type of Customer (in 1,000s)." Statista, Statista Inc., 21 May 2018, https://www.statista.com/statistics/714732/bt-group-number-of-ee-mobile-customers-by-type/
BT, Number of EE mobile customers in the United Kingdom (UK) in March 2018, by type of customer (in 1,000s) Statista, https://www.statista.com/statistics/714732/bt-group-number-of-ee-mobile-customers-by-type/ (last visited December 03, 2024)
Number of EE mobile customers in the United Kingdom (UK) in March 2018, by type of customer (in 1,000s) [Graph], BT, May 21, 2018. [Online]. Available: https://www.statista.com/statistics/714732/bt-group-number-of-ee-mobile-customers-by-type/