This statistic shows the share of consumers in the United States who prefer to purchase natural or organic oral care products as of May 2017. During the survey, 38 percent of responding U.S. consumers reported that they prefer to purchase toothpaste that is natural or organic.
Share of consumers who prefer to purchase natural or organic oral care products as of May 2017
Respondents who use oral care products at least once per month
Method of interview
Online survey
Supplementary notes
This question was phrased by the source as follows: "Do you preferably choose a natural/organic product when buying any of these products from the oral care category?"
Multiple answers were possible.
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Statista Survey. (June 1, 2017). Share of consumers who prefer to purchase natural or organic oral care products as of May 2017 [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/714422/oral-care-natural-organic-product-consumer-preference-us/
Statista Survey. "Share of consumers who prefer to purchase natural or organic oral care products as of May 2017." Chart. June 1, 2017. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/714422/oral-care-natural-organic-product-consumer-preference-us/
Statista Survey. (2017). Share of consumers who prefer to purchase natural or organic oral care products as of May 2017. Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/714422/oral-care-natural-organic-product-consumer-preference-us/
Statista Survey. "Share of Consumers Who Prefer to Purchase Natural or Organic Oral Care Products as of May 2017." Statista, Statista Inc., 1 Jun 2017, https://www.statista.com/statistics/714422/oral-care-natural-organic-product-consumer-preference-us/
Statista Survey, Share of consumers who prefer to purchase natural or organic oral care products as of May 2017 Statista, https://www.statista.com/statistics/714422/oral-care-natural-organic-product-consumer-preference-us/ (last visited November 24, 2024)
Share of consumers who prefer to purchase natural or organic oral care products as of May 2017 [Graph], Statista Survey, June 1, 2017. [Online]. Available: https://www.statista.com/statistics/714422/oral-care-natural-organic-product-consumer-preference-us/
