This statistic shows the share of consumers who prefer to purchase natural or organic hair care products as of May 2017, by age group. During the survey, 60 percent of responding U.S. consumers aged between 18 and 29 years reported that they prefer to purchase shampoos that are natural or organic.
Share of consumers who prefer to purchase natural or organic hair care products as of May 2017, by age group
Respondents who use hair care products at least once per month
Method of interview
Online survey
Supplementary notes
This question was phrased by the source as follows: "Do you preferably choose a natural/organic product when buying any of these products from the hair care category?"
Multiple answers were possible.
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Statista Survey. (June 1, 2017). Share of consumers who prefer to purchase natural or organic hair care products as of May 2017, by age group [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/714386/hair-care-natural-organic-product-consumer-preference-by-age-group-us/
Statista Survey. "Share of consumers who prefer to purchase natural or organic hair care products as of May 2017, by age group." Chart. June 1, 2017. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/714386/hair-care-natural-organic-product-consumer-preference-by-age-group-us/
Statista Survey. (2017). Share of consumers who prefer to purchase natural or organic hair care products as of May 2017, by age group. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/714386/hair-care-natural-organic-product-consumer-preference-by-age-group-us/
Statista Survey. "Share of Consumers Who Prefer to Purchase Natural or Organic Hair Care Products as of May 2017, by Age Group." Statista, Statista Inc., 1 Jun 2017, https://www.statista.com/statistics/714386/hair-care-natural-organic-product-consumer-preference-by-age-group-us/
Statista Survey, Share of consumers who prefer to purchase natural or organic hair care products as of May 2017, by age group Statista, https://www.statista.com/statistics/714386/hair-care-natural-organic-product-consumer-preference-by-age-group-us/ (last visited December 30, 2024)
Share of consumers who prefer to purchase natural or organic hair care products as of May 2017, by age group [Graph], Statista Survey, June 1, 2017. [Online]. Available: https://www.statista.com/statistics/714386/hair-care-natural-organic-product-consumer-preference-by-age-group-us/
