This statistic shows the share of consumers in the United States who prefer to purchase natural or organic personal hygiene products as of May 2017. During the survey, 49 percent of responding U.S. consumers reported that they prefer to purchase shower and bath products that are natural or organic.
Share of consumers who prefer to purchase natural or organic personal hygiene products as of May 2017
Respondents who use personal hygiene products at least once per month
Method of interview
Online survey
Supplementary notes
This question was phrased by the source as follows: "Do you preferably choose a natural/organic product when buying any of these products from the personal hygiene category?"
Multiple answers were possible.
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Statista Survey. (June 1, 2017). Share of consumers who prefer to purchase natural or organic personal hygiene products as of May 2017 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/714356/personal-hygiene-natural-organic-product-consumer-preference-us/
Statista Survey. "Share of consumers who prefer to purchase natural or organic personal hygiene products as of May 2017." Chart. June 1, 2017. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/714356/personal-hygiene-natural-organic-product-consumer-preference-us/
Statista Survey. (2017). Share of consumers who prefer to purchase natural or organic personal hygiene products as of May 2017. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/714356/personal-hygiene-natural-organic-product-consumer-preference-us/
Statista Survey. "Share of Consumers Who Prefer to Purchase Natural or Organic Personal Hygiene Products as of May 2017." Statista, Statista Inc., 1 Jun 2017, https://www.statista.com/statistics/714356/personal-hygiene-natural-organic-product-consumer-preference-us/
Statista Survey, Share of consumers who prefer to purchase natural or organic personal hygiene products as of May 2017 Statista, https://www.statista.com/statistics/714356/personal-hygiene-natural-organic-product-consumer-preference-us/ (last visited December 22, 2024)
Share of consumers who prefer to purchase natural or organic personal hygiene products as of May 2017 [Graph], Statista Survey, June 1, 2017. [Online]. Available: https://www.statista.com/statistics/714356/personal-hygiene-natural-organic-product-consumer-preference-us/
