This statistic presents the awareness of internet users in the United States regarding the usage of their personal data and online behavior for advertising purposes. During the May 2017 survey, 53 percent of respondents felt that this was done often.
Do you feel that your personal data and your online behavior are recorded and used for advertising purposes?
Characteristic
Share of respondents
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Statista Survey. (June 9, 2017). Do you feel that your personal data and your online behavior are recorded and used for advertising purposes? [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/713991/us-internet-user-personal-ad-frequency/
Statista Survey. "Do you feel that your personal data and your online behavior are recorded and used for advertising purposes?." Chart. June 9, 2017. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/713991/us-internet-user-personal-ad-frequency/
Statista Survey. (2017). Do you feel that your personal data and your online behavior are recorded and used for advertising purposes?. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/713991/us-internet-user-personal-ad-frequency/
Statista Survey. "Do You Feel That Your Personal Data and Your Online Behavior Are Recorded and Used for Advertising Purposes?." Statista, Statista Inc., 9 Jun 2017, https://www.statista.com/statistics/713991/us-internet-user-personal-ad-frequency/
Statista Survey, Do you feel that your personal data and your online behavior are recorded and used for advertising purposes? Statista, https://www.statista.com/statistics/713991/us-internet-user-personal-ad-frequency/ (last visited July 22, 2024)
Do you feel that your personal data and your online behavior are recorded and used for advertising purposes? [Graph], Statista Survey, June 9, 2017. [Online]. Available: https://www.statista.com/statistics/713991/us-internet-user-personal-ad-frequency/