The graph shows the results of a survey carried out in 2011 and 2015 in Brazil to determine the factors influencing book buyers' decision to buy a book. In 2015, 55 percent of respondents who bought books stated that they had purchased them for their theme or subject.
Which factors influence your decision of purchasing a book?
Characteristic
2015
2011
Theme or subject
55%
74%
Recommendations from friends or family
20%
0%
Author
19%
30%
Book title
17%
44%
Price
16%
42%
Recommendations from teachers or professors
12%
0%
Cover
7%
10%
Book review
4%
9%
Illustrations
4%
8%
Adverts
2%
5%
Publishing company
3%
5%
Recommendations from specialized websites, blogs or social media
In 2011, the factors "Recommendations from friends or family", "Recommendations from teachers or professors" and "Recommendations from specialized websites, blogs or social media" were combined under the category "Tips from other people". The survey was carried out by means of face-to-face interviews and Computer Assisted Personal Interviewing (CAPI).
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IPL. (August 29, 2016). Which factors influence your decision of purchasing a book? [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/713833/factors-choosing-buy-book-brazil/
IPL. "Which factors influence your decision of purchasing a book?." Chart. August 29, 2016. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/713833/factors-choosing-buy-book-brazil/
IPL. (2016). Which factors influence your decision of purchasing a book?. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/713833/factors-choosing-buy-book-brazil/
IPL. "Which Factors Influence Your Decision of Purchasing a Book?." Statista, Statista Inc., 29 Aug 2016, https://www.statista.com/statistics/713833/factors-choosing-buy-book-brazil/
IPL, Which factors influence your decision of purchasing a book? Statista, https://www.statista.com/statistics/713833/factors-choosing-buy-book-brazil/ (last visited December 30, 2024)
Which factors influence your decision of purchasing a book? [Graph], IPL, August 29, 2016. [Online]. Available: https://www.statista.com/statistics/713833/factors-choosing-buy-book-brazil/
