This statistic represents the average daily time spent on social networks by Italian social media users aged 18 and older in 2015. One in four Italians spent between 30 and 60 minutes per day using social media. An even greater share (above 37 percent) of users aged over 65 spent such an amount of time per day. They were also the age group more likely to use their social media accounts sporadically: one in ten respondents belonging to this age group was active on social media only once in a week or month, compared to two percent of the 18-24 age group.
Average daily time spent using social media by Italian users in 2015, by age
Characteristic
Up to 10 minutes
10 - 15 minutes
15 - 30 minutes
30 - 60 minutes
Over an hour
Once a week/month
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Euromedia Research. (February 25, 2015). Average daily time spent using social media by Italian users in 2015, by age [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/713540/average-daily-time-spent-using-social-media-in-italy/
Euromedia Research. "Average daily time spent using social media by Italian users in 2015, by age." Chart. February 25, 2015. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/713540/average-daily-time-spent-using-social-media-in-italy/
Euromedia Research. (2015). Average daily time spent using social media by Italian users in 2015, by age. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/713540/average-daily-time-spent-using-social-media-in-italy/
Euromedia Research. "Average Daily Time Spent Using Social Media by Italian Users in 2015, by Age." Statista, Statista Inc., 25 Feb 2015, https://www.statista.com/statistics/713540/average-daily-time-spent-using-social-media-in-italy/
Euromedia Research, Average daily time spent using social media by Italian users in 2015, by age Statista, https://www.statista.com/statistics/713540/average-daily-time-spent-using-social-media-in-italy/ (last visited August 24, 2024)
Average daily time spent using social media by Italian users in 2015, by age [Graph], Euromedia Research, February 25, 2015. [Online]. Available: https://www.statista.com/statistics/713540/average-daily-time-spent-using-social-media-in-italy/