This statistic presents the information that is considered the most helpful in product reviews according to internet users in the United States as of September 2018. According to the findings, 60 percent of respondents stated that information regarding product performance was considered the most helpful when reading reviews, while in comparison 55 percent of respondents reported that purchaser satisfaction was considered to be most useful for them.
Information that is considered most helpful in product reviews according to internet users in the United States as of September 2018
Characteristic
Share of respondents
Product performance
60%
Purchaser satisfaction
55%
Product quality
54%
Quality over time
50%
Description accuracy
49%
Value
44%
A specific question
39%
Exceeded expectations
33%
Advice about use
21%
Reason for purchasing
15%
None of these
2%
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%
Add this content to your personal favorites. These can be accessed from the favorites menu in the main navigation.
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Learn more about how Statista can support your business.
eMarketer. (February 6, 2019). Information that is considered most helpful in product reviews according to internet users in the United States as of September 2018 [Graph]. In Statista. Retrieved April 26, 2025, from https://www.statista.com/statistics/713308/leading-us-online-review-information/
eMarketer. "Information that is considered most helpful in product reviews according to internet users in the United States as of September 2018." Chart. February 6, 2019. Statista. Accessed April 26, 2025. https://www.statista.com/statistics/713308/leading-us-online-review-information/
eMarketer. (2019). Information that is considered most helpful in product reviews according to internet users in the United States as of September 2018. Statista. Statista Inc.. Accessed: April 26, 2025. https://www.statista.com/statistics/713308/leading-us-online-review-information/
eMarketer. "Information That Is Considered Most Helpful in Product Reviews According to Internet Users in The United States as of September 2018." Statista, Statista Inc., 6 Feb 2019, https://www.statista.com/statistics/713308/leading-us-online-review-information/
eMarketer, Information that is considered most helpful in product reviews according to internet users in the United States as of September 2018 Statista, https://www.statista.com/statistics/713308/leading-us-online-review-information/ (last visited April 26, 2025)
Information that is considered most helpful in product reviews according to internet users in the United States as of September 2018 [Graph], eMarketer, February 6, 2019. [Online]. Available: https://www.statista.com/statistics/713308/leading-us-online-review-information/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
