This statistic shows the share of consumers in each engagement segment who compared energy tariff offers from their own or other suppliers in Great Britain (GB) in 2016. It shows that of those consumers who were considered to be highly engaged in the energy market, 78 percent compared tariffs with other suppliers and 87 percent compared tariffs offers by their existing suppliers. Consumers who were considered less engaged in the energy market were significantly less likely to compare tariffs at all. Only one percent of consumers in the least engaged segment compared tariffs offered by other suppliers.
Energy customers comparing tariffs, by level of engagement in Great Britain (GB) in 2016
Characteristic
Wether compared tariff with those offered by other suppliers
Wether compared tariff with those offered by existing supplier
Percentages are based on all consumers in each segment.
The source created an index of engagement, giving consumers scores based on various actions such as switching suppliers or comparing tariffs. A consumer could score between zero and 70 points, and subsequently would be put into one of the following engagement segments: Unplugged (least engaged) - 0 to 10 points On standby - 11 to 20 points Tuned in - 21 to 35 points Switched on (most engaged) - 36 points or more
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Ofgem, & Ipsos. (August 3, 2016). Energy customers comparing tariffs, by level of engagement in Great Britain (GB) in 2016 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/713162/consumer-comparing-energy-tariffs-engagement-level-uk-gb/
Ofgem, und Ipsos. "Energy customers comparing tariffs, by level of engagement in Great Britain (GB) in 2016." Chart. August 3, 2016. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/713162/consumer-comparing-energy-tariffs-engagement-level-uk-gb/
Ofgem, Ipsos. (2016). Energy customers comparing tariffs, by level of engagement in Great Britain (GB) in 2016. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/713162/consumer-comparing-energy-tariffs-engagement-level-uk-gb/
Ofgem, and Ipsos. "Energy Customers Comparing Tariffs, by Level of Engagement in Great Britain (Gb) in 2016." Statista, Statista Inc., 3 Aug 2016, https://www.statista.com/statistics/713162/consumer-comparing-energy-tariffs-engagement-level-uk-gb/
Ofgem & Ipsos, Energy customers comparing tariffs, by level of engagement in Great Britain (GB) in 2016 Statista, https://www.statista.com/statistics/713162/consumer-comparing-energy-tariffs-engagement-level-uk-gb/ (last visited December 22, 2024)
Energy customers comparing tariffs, by level of engagement in Great Britain (GB) in 2016 [Graph], Ofgem, & Ipsos, August 3, 2016. [Online]. Available: https://www.statista.com/statistics/713162/consumer-comparing-energy-tariffs-engagement-level-uk-gb/
