This statistic shows energy customers who switched their suppliers within the last twelve months, by consumer engagement level in Great Britain (GB) in 2016. It shows that 41 percent of all consumers who were considered to be highly engaged with the energy market switched their supplier, while those consumers who were less engaged were significantly less likely to switch their supplier.
Energy supplier switching by level of consumer engagement in Great Britain (GB) in 2016
Percentages are based on all consumers in each segment.
The source created an index of engagement, giving consumers scores based on various actions such as switching suppliers or comparing tariffs. A consumer could score between zero and 70 points, and subsequently would be put into one of the following engagement segments: Unplugged (least engaged) - 0 to 10 points On standby - 11 to 20 points Tuned in - 21 to 35 points Switched on (most engaged) - 36 points or more
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Ofgem, & Ipsos. (August 3, 2016). Energy supplier switching by level of consumer engagement in Great Britain (GB) in 2016 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/713151/consumer-switching-energy-suppliers-engagement-level-uk-gb/
Ofgem, und Ipsos. "Energy supplier switching by level of consumer engagement in Great Britain (GB) in 2016." Chart. August 3, 2016. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/713151/consumer-switching-energy-suppliers-engagement-level-uk-gb/
Ofgem, Ipsos. (2016). Energy supplier switching by level of consumer engagement in Great Britain (GB) in 2016. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/713151/consumer-switching-energy-suppliers-engagement-level-uk-gb/
Ofgem, and Ipsos. "Energy Supplier Switching by Level of Consumer Engagement in Great Britain (Gb) in 2016." Statista, Statista Inc., 3 Aug 2016, https://www.statista.com/statistics/713151/consumer-switching-energy-suppliers-engagement-level-uk-gb/
Ofgem & Ipsos, Energy supplier switching by level of consumer engagement in Great Britain (GB) in 2016 Statista, https://www.statista.com/statistics/713151/consumer-switching-energy-suppliers-engagement-level-uk-gb/ (last visited December 22, 2024)
Energy supplier switching by level of consumer engagement in Great Britain (GB) in 2016 [Graph], Ofgem, & Ipsos, August 3, 2016. [Online]. Available: https://www.statista.com/statistics/713151/consumer-switching-energy-suppliers-engagement-level-uk-gb/
