This statistic shows the leading brand behavior on social media that prompt U.S. users to unfollow brand pages. According to the January 2017 survey, 17.6 percent of Millennial respondents have unfollowed a brand's social media page because they found the brand spammed them too much.
Reasons for users in the United States to unfollow brand pages on social media as of January 2017, by age group
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eMarketer. (February 28, 2017). Reasons for users in the United States to unfollow brand pages on social media as of January 2017, by age group [Graph]. In Statista. Retrieved December 24, 2024, from https://www.statista.com/statistics/712831/brand-actions-social-media-causing-unfollows-by-age/
eMarketer. "Reasons for users in the United States to unfollow brand pages on social media as of January 2017, by age group." Chart. February 28, 2017. Statista. Accessed December 24, 2024. https://www.statista.com/statistics/712831/brand-actions-social-media-causing-unfollows-by-age/
eMarketer. (2017). Reasons for users in the United States to unfollow brand pages on social media as of January 2017, by age group. Statista. Statista Inc.. Accessed: December 24, 2024. https://www.statista.com/statistics/712831/brand-actions-social-media-causing-unfollows-by-age/
eMarketer. "Reasons for Users in The United States to Unfollow Brand Pages on Social Media as of January 2017, by Age Group." Statista, Statista Inc., 28 Feb 2017, https://www.statista.com/statistics/712831/brand-actions-social-media-causing-unfollows-by-age/
eMarketer, Reasons for users in the United States to unfollow brand pages on social media as of January 2017, by age group Statista, https://www.statista.com/statistics/712831/brand-actions-social-media-causing-unfollows-by-age/ (last visited December 24, 2024)
Reasons for users in the United States to unfollow brand pages on social media as of January 2017, by age group [Graph], eMarketer, February 28, 2017. [Online]. Available: https://www.statista.com/statistics/712831/brand-actions-social-media-causing-unfollows-by-age/
