Instagram usage frequency in the United States 2018, by age group

Published by
Stacy Jo Dixon,
Aug 25, 2023
This statistic presents the frequency of internet users in the United States accessing photo sharing app Instagram, sorted by age group. As of February 2018, it was found that 47 percent of U.S. online users aged 18 to 29 years accessed Instagram at least once a day.

Frequency of Instagram use in the United States as of February 2018, by age group

CharacteristicAt least once a dayA few times a weekAt least once a weekA few times a monthAt least once a monthNeverDon't know/No opinion
18-29 years 47% 15% 6% 6% 6% 17% 2%
30-44 years 29% 11% 4% 4% 9% 39% 4%
45-54 years 15% 10% 5% 5% 9% 53% 3%
55-64 years 11% 7% 2% 5% 6% 66% 4%
65+ years 4% 4% 4% 1% 4% 80% 3%
Showing entries 1 to 5 (5 entries in total)
Created with Highcharts 7.2.2Share of respondents47%47%29%29%15%15%11%11%4%4%15%15%11%11%10%10%7%7%4%4%6%6%4%4%5%5%2%2%4%4%6%6%4%4%5%5%5%5%1%1%6%6%9%9%9%9%6%6%4%4%17%17%39%39%53%53%66%66%80%80%2%2%4%4%3%3%4%4%3%3%At least once a dayA few times a weekAt least once a weekA few times a monthAt least once a monthNeverDon't know/No opinion18-29 years30-44 years45-54 years55-64 years65+ years
0%25%50%75%100%125%

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Source

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Release date

February 2018

Region

United States

Survey time period

February 8 to February 10, 2018

Number of respondents

2,201 respondents

Age group

18 years and older

Special properties

internet users

Method of interview

Online interview

Supplementary notes

Question: "How often do you use the following social media platforms? Instagram"

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