Instagram usage frequency in the United States 2018, by gender

Published by
Stacy Jo Dixon,
Aug 25, 2023
This statistic presents the frequency of internet users in the United States accessing photo sharing app Instagram, sorted by gender. As of February 2018, it was found that 23 percent of female users accessed Instagram at least once a day.

Frequency of Instagram use in the United States as of February 2018, by gender

CharacteristicAt least once a dayA few times a weekAt least once a weekA few times a monthAt least once a monthNeverDon't know/No opinion
Male 22% 11% 5% 4% 6% 49% 3%
Female 23% 9% 3% 5% 8% 48% 4%
Showing entries 1 to 2 (2 entries in total)
Created with Highcharts 7.2.2Share of respondents22%22%23%23%11%11%9%9%5%5%3%3%4%4%5%5%6%6%8%8%49%49%48%48%3%3%4%4%At least once a dayA few times a weekAt least once a weekA few times a monthAt least once a monthNeverDon't know/No opinionMaleFemale
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%75%80%85%90%95%100%105%110%

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Release date

February 2018

Region

United States

Survey time period

February 8 to February 10, 2018

Number of respondents

2,201 respondents

Age group

18 years and older

Special properties

internet users

Method of interview

Online interview

Supplementary notes

Question: "How often do you use the following social media platforms? Instagram"

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