In 2018, print magazines were the most used media in Finland as a source of information when purchasing fashion and style products or services. Around 30 percent of respondents consumed print magazines to gather ideas and tips. The second most commonly used media for roughly 15 percent of the respondents was social media. For Finns, radio was the least used medium to collect information when buying fashion and style products.
Which media do you use as information sources when buying fashion and style products?
This question was phrased by the source as follows: "Which of the following information sources you use when looking for ideas and tips of different products? Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service."
The source does not specify the date of the survey.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
FPPA. (April 1, 2018). Which media do you use as information sources when buying fashion and style products? [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/712439/survey-on-media-usage-in-the-fashion-purchasing-process-in-finland/
FPPA. "Which media do you use as information sources when buying fashion and style products?." Chart. April 1, 2018. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/712439/survey-on-media-usage-in-the-fashion-purchasing-process-in-finland/
FPPA. (2018). Which media do you use as information sources when buying fashion and style products?. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/712439/survey-on-media-usage-in-the-fashion-purchasing-process-in-finland/
FPPA. "Which Media Do You Use as Information Sources When Buying Fashion and Style Products?." Statista, Statista Inc., 1 Apr 2018, https://www.statista.com/statistics/712439/survey-on-media-usage-in-the-fashion-purchasing-process-in-finland/
FPPA, Which media do you use as information sources when buying fashion and style products? Statista, https://www.statista.com/statistics/712439/survey-on-media-usage-in-the-fashion-purchasing-process-in-finland/ (last visited November 23, 2024)
Which media do you use as information sources when buying fashion and style products? [Graph], FPPA, April 1, 2018. [Online]. Available: https://www.statista.com/statistics/712439/survey-on-media-usage-in-the-fashion-purchasing-process-in-finland/
