Professional sports viewing habits of Millennials in the United Kingdom (UK) 2017

Published by
Julia Stoll,
Jan 12, 2021
This statistic shows the results of a survey on the professional sports viewing habits of Millennials in the United Kingdom (UK) in 2017. The survey found that 54 percent of UK Millennials admitted to having watched sports via unofficial streaming services, whereas only 21 percent of Non-Millennials had done so. Millennials were also less likely to have be subscribed to a paid sports channel, at 14 percent, compared to 24 percent of Non-Millennials.

Professional sports viewing habits of Millennials compared to Non-Millennials in the United Kingdom (UK) in 2017

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Release date

April 2017

Region

United Kingdom

Survey time period

2017

Number of respondents

1,500 respondents

Age group

18 years and older

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Sports on TVNational Football League (NFL)Advertising in the United StatesNational Basketball Association (NBA)Television in the United States
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