Market share of the leading 20 cosmetics companies in South Korea 2015
Based on sales revenue, South Korean cosmetics company AmorePacific held around a 216 percent share in the South Korean cosmetics market in 2015, followed by LG Household & Health Care with 17.4 percent. The 20 leading cosmetics companies in South Korea held a market share of around 71.5 percent in total.
Amorepacific Group
The AmorePacific Group is a conglomerate operating more than 30 health, beauty, and personal care brands. In a survey conducted in 2018 about the most preferred cosmetics brand in South Korea, the top three brands (HERA, Sulhwasoo and Innisfree) were owned by the AmorePacific Group. Other brands include Etude House, which is quite popular among young South Koreans and with other K-Beauty fans around the world, as well as Laneige and Aritaum. AmorePacific is known as one of the most innovative companies in the world and is continuing to innovate its products. In 2017, AmorePacific opened a Research and Innovation Centre in Singapore to optimize their products for customers outside South Korea.
South Korean beauty market
In a survey conducted in South Korea in summer 2019, around 89 percent of respondents said they used skin care products manufactured by South Korean brands. Around 41 percent of users of South Korean beauty products stated that one hundred percent of their skincare products are from Korean beauty brands. Around 31 percent of users reported that they think that the ingredients are of better quality than of other commercial beauty brands. The South Korean beauty market is driven by high standards, but unlike many countries, high beauty standards are not only concerning women: around 42 percent of men stated that they regularly wear face masks at home. Due to those high standards, the market is constantly innovating and developing new products. Combined with the Korean wave, also known as Hallyu, Korean Beauty products are gaining attention and popularity around the globe.
Amorepacific Group
The AmorePacific Group is a conglomerate operating more than 30 health, beauty, and personal care brands. In a survey conducted in 2018 about the most preferred cosmetics brand in South Korea, the top three brands (HERA, Sulhwasoo and Innisfree) were owned by the AmorePacific Group. Other brands include Etude House, which is quite popular among young South Koreans and with other K-Beauty fans around the world, as well as Laneige and Aritaum. AmorePacific is known as one of the most innovative companies in the world and is continuing to innovate its products. In 2017, AmorePacific opened a Research and Innovation Centre in Singapore to optimize their products for customers outside South Korea.
South Korean beauty market
In a survey conducted in South Korea in summer 2019, around 89 percent of respondents said they used skin care products manufactured by South Korean brands. Around 41 percent of users of South Korean beauty products stated that one hundred percent of their skincare products are from Korean beauty brands. Around 31 percent of users reported that they think that the ingredients are of better quality than of other commercial beauty brands. The South Korean beauty market is driven by high standards, but unlike many countries, high beauty standards are not only concerning women: around 42 percent of men stated that they regularly wear face masks at home. Due to those high standards, the market is constantly innovating and developing new products. Combined with the Korean wave, also known as Hallyu, Korean Beauty products are gaining attention and popularity around the globe.
