This statistic shows the results of a survey on the credibility of various marketing tools in Germany as of 2016. Influencer marketing was rated as credible by 57 percent of respondents. In fact, roughly half of or more than half of respondents rated each tool as credible. Still, influencers are gaining momentum both in Germany and in Europe, thus posing further adaptation challenges for the marketing industry as a whole.
Which marketing instruments are still credible, in your opinion?
The source does not provide exact information on the survey question. The wording chosen here may therefore differ slightly from the original. Multiple answers were possible.
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Territory. (October 27, 2016). Which marketing instruments are still credible, in your opinion? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/711502/marketing-tools-credibility-germany/
Territory. "Which marketing instruments are still credible, in your opinion?." Chart. October 27, 2016. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/711502/marketing-tools-credibility-germany/
Territory. (2016). Which marketing instruments are still credible, in your opinion?. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/711502/marketing-tools-credibility-germany/
Territory. "Which Marketing Instruments Are Still Credible, in Your Opinion?." Statista, Statista Inc., 27 Oct 2016, https://www.statista.com/statistics/711502/marketing-tools-credibility-germany/
Territory, Which marketing instruments are still credible, in your opinion? Statista, https://www.statista.com/statistics/711502/marketing-tools-credibility-germany/ (last visited December 22, 2024)
Which marketing instruments are still credible, in your opinion? [Graph], Territory, October 27, 2016. [Online]. Available: https://www.statista.com/statistics/711502/marketing-tools-credibility-germany/
