This statistic shows the results of a survey on the effect of influencers on purchase decisions in Germany as of 2016, by age group. At the time of the survey, 50 percent of respondents in the 14-19 age group stated that they bought a product in the last 12 months because of advertising from bloggers, YouTubers or other celebrities for these products. The same was true for 33 percent of respondents in the 20-29 age group.
Did you buy a product or make use of services in the last 12 months because a blogger, YouTuber or other celebrity advertised these?
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Faktenkontor. (May 17, 2017). Did you buy a product or make use of services in the last 12 months because a blogger, YouTuber or other celebrity advertised these? [Graph]. In Statista. Retrieved November 15, 2024, from https://www.statista.com/statistics/711494/influencers-effect-purchase-decisions-by-age-germany/
Faktenkontor. "Did you buy a product or make use of services in the last 12 months because a blogger, YouTuber or other celebrity advertised these?." Chart. May 17, 2017. Statista. Accessed November 15, 2024. https://www.statista.com/statistics/711494/influencers-effect-purchase-decisions-by-age-germany/
Faktenkontor. (2017). Did you buy a product or make use of services in the last 12 months because a blogger, YouTuber or other celebrity advertised these?. Statista. Statista Inc.. Accessed: November 15, 2024. https://www.statista.com/statistics/711494/influencers-effect-purchase-decisions-by-age-germany/
Faktenkontor. "Did You Buy a Product or Make Use of Services in The Last 12 Months Because a Blogger, Youtuber or Other Celebrity Advertised These?." Statista, Statista Inc., 17 May 2017, https://www.statista.com/statistics/711494/influencers-effect-purchase-decisions-by-age-germany/
Faktenkontor, Did you buy a product or make use of services in the last 12 months because a blogger, YouTuber or other celebrity advertised these? Statista, https://www.statista.com/statistics/711494/influencers-effect-purchase-decisions-by-age-germany/ (last visited November 15, 2024)
Did you buy a product or make use of services in the last 12 months because a blogger, YouTuber or other celebrity advertised these? [Graph], Faktenkontor, May 17, 2017. [Online]. Available: https://www.statista.com/statistics/711494/influencers-effect-purchase-decisions-by-age-germany/
