Effect of influencers on purchase decisions in Germany 2016, by age group

Did you buy a product or make use of services in the last 12 months because a blogger, YouTuber or other celebrity advertised these?

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Release date

May 2017

Region

Germany

Survey time period

Q4 2016

Number of respondents

3,500 internet users

Age group

14 years and older

Method of interview

Online survey

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