This statistic shows the results of a survey among marketing professionals on budget investments for celebrity marketing campaigns in their organizations in the United Kingdom (UK) as of May 2016. The survey found that for a third of agency respondents stated to spend between 10 thousand and 50 thousand British pounds per campaign. The largest share of companies cited a lower cost per campagin, with 23 percent of company marketers stating to pay between five thousand and 10 thousand British pounds for one contract.
What budget do you invest as part of a campaign specific contract?
* According to the source, the majority of respondents were UK based, with the remaining share being based mainly in North America and non-UK Europe.
** Respondents included in-house brand marketers, agencies, consultants and media owners.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Realwire. (June 30, 2016). What budget do you invest as part of a campaign specific contract? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/711355/celebrity-marketing-budget-investment-in-the-uk/
Realwire. "What budget do you invest as part of a campaign specific contract?." Chart. June 30, 2016. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/711355/celebrity-marketing-budget-investment-in-the-uk/
Realwire. (2016). What budget do you invest as part of a campaign specific contract?. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/711355/celebrity-marketing-budget-investment-in-the-uk/
Realwire. "What Budget Do You Invest as Part of a Campaign Specific Contract?." Statista, Statista Inc., 30 Jun 2016, https://www.statista.com/statistics/711355/celebrity-marketing-budget-investment-in-the-uk/
Realwire, What budget do you invest as part of a campaign specific contract? Statista, https://www.statista.com/statistics/711355/celebrity-marketing-budget-investment-in-the-uk/ (last visited December 22, 2024)
What budget do you invest as part of a campaign specific contract? [Graph], Realwire, June 30, 2016. [Online]. Available: https://www.statista.com/statistics/711355/celebrity-marketing-budget-investment-in-the-uk/
